Nude shopping can boost sales

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Sales of some vegetables have soared by up to 300 percent following moves by a number of New Zealand supermarkets to ditch plastic packaging.

A group of New World supermarkets have abandoned the use of plastic wrapping for virtually all of their fruit and vegetables in a project labelled ‘food in the nude’. Pioneered by the New World store at Bishopdale in Christchurch, it has led to stunning sales figures.

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R. Puig

Conscious marketer and entrepreneur