Not so long ago, the milkman delivered reusable bottles and later picked them up to be refilled. Loop is the milkman reimagined – honoring our past from a modern perspective.

Loop is a new subscription service aiming to phase out single-use plastics. The program, first rolling out in US and France, will provide high-quality, durable packaging that can be returned and refilled. The program already features an impressive selection of consumer products: Axe and Dove deodorant, Tropicana juice, Tide detergent, and more.

Loop is a circular shopping platform that transforms the packaging of your everyday essentials from single-use disposable to durable, feature-packed designs.

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